Wednesday, 30 July 2014
SCRUBBYS "SCRUB UP" AFTER DRAGON'S DEN
Scrubby's recently showcased their products on the popular BBC2 programme, Dragon's Den.
The company launched two years ago, and in the past three months have been stocked by online supermarket Ocado and it was recently announced that Waitrose will also stock Scrubbys crisps.
Not only have they taken supermarkets by storm but Scrubbys have also been take on by some very well known London stockists such as Harrods and Fortnum and Mason.
Although the husband and wife team did not achieve the investment they were looking for, Claire Brumby remains positive.
"We were really overwhelmed with all the well-wishers - the response from the general public. Kelly Hoppen and Duncan Bannatyne have been in touch too, the whole experience was surreal.
"We were actually proud just to get through the selection period, as thousands and thousands apply. Then to be selected for the first show. We got an offer, and there is no such thing as bad publicity"
Claire also mentioned how proud she is of the achievements Scrubby's have already achieved despite the Dragon's harsh and dramatic criticism.
"Doing what we have done in two years, to introduce a brand in a competitive market, makes us very proud. Everyone in the food industry, and in business generally, will understand that when it is dramatised it looks just that, dramatic. They want the viewing figures. When you sit down and look at it, and what we have done, with major listings throughout the country, we think we have done really well, and everyone is saying that."
The couple from Elsham, both with backgrounds in agriculture and marketing, started out in local farm shops and deli's. Originally with only one flavour of beetroot, sweet potato, parsnip and carrot, now the pair have branched out and introduced parsnip chilli and lime, which was added last year
It seems the only way is up for Scrubbys with Claire adding:
"We have taken it on board to fuel our drive and ambition a little more. An experience like this builds you. We have more energy, more passion, we didn't realise our own strength." [All quotes taken from the Grimsby Telegraph]
Find the full story on the Grimsby Telegraph website.