Wednesday, 11 June 2014


Scrubbys Vegetable Crisps, a Select Lincolnshire member based in Grimsby, North East Lincolnshire is celebrating the news that their crisp brand, Scrubbys, is now available nationwide – via online supermarket Ocado.

The fledgling firm has both of its flavour creations listed by the company, putting it alongside industry giants Kettles and Tyrells.

The 100g bags are being sold at £2.49 by the online operation, which dispatches more than 155,000 orders a week, and has enjoyed 22 per cent growth year-on-year.

Claire and John Brumby are the couple behind the Europarc-based venture, and believe this new listing could be a game-changer for the brand, which currently shifts around 10,000 bags a month. And with some eye-catching London stockists in Harrods, Fortnum and Mason, As Nature Intended, Partridges and Planet Organic joining farm shops and delis up and down the country, enthusiasm for the recognised "Cool Brand" and Great Taste Award winner remains strong.

While it comes just two years after the launch at the Northern Lincolnshire Business Awards, captured on the front page of the Grimsby Telegraph, for the husband and wife team with marketing and agricultural backgrounds it has seemed like a lot longer.

In the past 12 months outlets have risen from 100 to nearly 300 for the vegetables crisps, cooked using high oleic sunflower oil with the technique bringing down the fat levels in comparison to rival brands.

The original flavour of beetroot, sweet potato, parsnip and carrot with sea salt was complemented by parsnip, chilli and lime in spring last year.

Mrs Brumby said: "We are over the moon with this listing, it’s come just as we’ve just turned two, which sometimes it feels like a lot longer; sometimes it feels like we are not going quick enough, but then we sit down and think what we have done. We have a Great Taste Award, we have been named a Coolbrand and shortlisted at the FreeFrom Awards. We have got our heads down and done our thing, and now we have between 200 and 300 stockists.

"We are looking forward to securing more listings soon. It does take time, volumes have increased gradually, and everyone who stocks us does restock."

Radio 2 breakfast host and media personality Chris Evans is a fan, with Dragon Theo Paphitis having backed their efforts through his Small Business Sunday social media competition.

The listing Ocado Listing.

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