Sally Jackson, owner of the award winning Pink Pig Farm in North Lincolnshire has won the coveted title Face of British Food Fortnight 2011 – a national campaign that celebrates the best of Britain’s food (17th September to 2nd October).
Hundreds of farmers around the country entered the 2011 competition, but Sally, from the Pink Pig Farm in Holme North Lincolnshire was announced the winner today by Farmers Weekly Magazine.
“British Food Fortnight flies the flag for British Farmers - and we’ve put Lincolnshire on the map as top notch farming county by winning,” said Sally Jackson owner of the Pink Pig Farm.
“I’m thrilled we’ve won. The competition had farmers from Bedfordshire, Sussex and Wiltshire all in the running. The judges were looking for someone that embodies the UK’s wonderful countryside and has qualities that are wholesomeness, trustworthy, traditional with integrity. My family has been farming in Lincolnshire for over 100 years and we shared all these values; not only with the farming community but also our visitors, suppliers and customers at our farm shop”.
“We are exceptionally proud of what we’ve achieved at the Pink Pig Farm - we’ve opened our farm shop which sells free range pork and home grown treats, launched the hugely popular Farm Trail to visitors from all over the county, and organise a two-day North Lincolnshire Food Festival, one day of which is specifically aimed at kids.
“I can’t wait to work with the team behind British Food Fortnight and Farmers Weekly to show everyone through the campaign what a great farming community Lincolnshire has.”
Sally was chosen by a panel of judges and will launch the national campaign in September throughout the UK. Sally and her farm in Lincolnshire will feature, online and in the campaign’s promotion material.
The judging panel included members of Farmers Weekly Magazine, organisers of British Food Fortnight and author / friend-of-the-countryside Jilly Cooper.
According to British Food Fortnight organiser Alexia Robinson, Sally is the "perfect face" to front British Food Fortnight.
"In Sally, we have found someone who epitomises everything that British Food Fortnight is about. She produces the most fabulous quality distinctive food that reflects the beautiful part of the country it comes from. The work she does with children also makes her a great ambassador for our school programme."
Celebrity judge, Jilly Cooper continued to say, “I fell in love with Sally Jackson – she has such a lovely warm face and I was so impressed by her Pink Pig farm. It is fantastically important that she invites 1,500 school children to her farm because it is so important for them to realise the wonders and importance of the countryside and farming.
“Also it is wonderful that she helps 30 local producers and has won all these awards. So, after a lot of heart-searching, worry and fretting (I would like to give first prize to all of them), I decided to give it to Sally Jackson. I do wish her the best of luck."