Thursday, 5 March 2015


What is your role and how can you grow your market?

Did you know that Food Tourism is the fastest growing tourism sector?

Gastronomic tourism is an emerging phenomenon that is being developed as a new tourism product due to the fact that according to the specialized literature, over a third of tourist spending is devoted to food. Therefore, the cuisine of the destination is an aspect of utmost importance in the quality of the holiday experience.
Several studies have found that tourists travel to those destinations that have established a reputation as a place to experiment with quality local products.

What is your business strategy to take advantage of this unique opportunity?

Bespoke workshop for Farm Retailers

During the workshop you will be introduced to the concepts of food tourism and how this relates to farm retail businesses such as your own. Look at current trends both in the UK and across the world and then focus on how you as a business can create a plan to maximise the value of this opportunity for your business. By the end of the workshop you will have a created a unique strategy for your business.

The Programme

  •     Start with Why
  •     What is Food tourism?
  •     What is driving food tourism?
  •     Who are the local players and how should they network?
  •     Where is the support to make it happen?
  •     What do you and can you offer the food tourist?
  •     What is your strategy for the next three years to grow your business?
  •     The plan for your business
The workshops will each start at 10.00 and finish at 16.00.

These workshops are being led by the international Farm Retail expert John Stanley. John is a long-time friend of FARMA and has supported many of its members with consultancy and as a speaker at FARMA conferences over the years.

Locations and Dates

16th March: Kyte Hotel: Darrington, West Yorkshire WF8 3HR 17th March: Marston Lodge Farm, Marston Trussell, Market Harborough, Leicestershire, LE16 9TY 18th March: Newlyns Farm Shop, Lodge Farm, North Warnborough, Hook, Hampshire RG29 1HA

Booking and Tickets

Please follow the link to book your place on the course. Attendance at the course is £55+VAT per person.
Who should attend?

This workshop will add value to all types of farm retail businesses. The workshop will be of particular interest to:

  •     Farmers' Markets
  •     Farm Shops
  •     New Farm Retail Businesses
  •     Farm tourism and attraction business looking to add a food offering.

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